Dreamforce 2027 booth rental
Dreamforce is in September 2027 at Moscone Center, San Francisco. Design a booth that follows standard show rules, see your rental price range in minutes and get your exact quote within 1–2 business days.
Dreamforce at a glance
- Next edition
- September 2027
- Venue
- Moscone Center, San Francisco
- Industry
- SaaS, CRM
- Official site
- www.salesforce.com/dreamforce
Booth rules at Dreamforce
We haven’t loaded Dreamforce’s own display rules yet. These are the standard IAEE display guidelines, which most shows follow with small changes. Confirm with the Dreamforce exhibitor manual before you build.
| Inline and corner booths (10 ft deep) | Up to 8 ft tall; 4 ft max in the front half (line of sight) |
|---|---|
| Perimeter booths (against a hall wall) | Up to 12 ft tall |
| Peninsula booths | Up to 16 ft tall; the back wall stays at 4 ft or lower within 5 ft of the side aisles |
| Island booths | Up to 16 ft tall |
| Hanging signs | Allowed over peninsula, split-island and island booths of 400 sq ft or more, with the show’s approval; top of the sign at 20 ft max; 10 ft back from neighbors. Rigging is ordered through the show. |
Booth designs for Dreamforce
Every design can be set to Dreamforce: the designer checks it against these rules as you go.
Dreamforce booth rental: common questions
How much does it cost to rent a booth at Dreamforce 2027?
It depends on the size, the structure and what goes inside. Pick a design, set Dreamforce as your show and you’ll see the rental price range for that exact booth in a couple of minutes, with what is and isn’t included. Your exact quote arrives within 1–2 business days. Show services (material handling, electrical, internet, cleaning) are ordered from the show and are not part of the rental price.
What is the maximum booth height at Dreamforce?
We haven’t loaded Dreamforce’s own display rules yet, so we use the standard IAEE guidelines: 8 ft for inline booths, 12 ft for perimeter booths and 16 ft for islands. Check Dreamforce’s exhibitor manual before you build.
Can I have a hanging sign at Dreamforce?
Under the standard guidelines: allowed over peninsula, split-island and island booths of 400 sq ft or more, with the show’s approval; top of the sign at 20 ft max; 10 ft back from neighbors. Rigging is ordered through the show. Our designer checks your sign’s size, height and setback for you.
How early should I book my Dreamforce booth?
About three months before the show is the sweet spot: enough time to settle the design, produce the graphics and register your installer with the show. If you’re closer than that, a rental can still be built in about a month once the design and quote are approved.
Can installation and dismantle at Dreamforce be included?
On request, yes. The exhibit builder that quotes your booth can coordinate installation & dismantle (I&D), freight and show services and quote them separately, based on Dreamforce’s labor rules and deadlines. The installer registers with the show as your exhibitor-appointed contractor (EAC) when the show requires it.